We’re drawn to eyewear that feels considered. Pieces that don’t just look good, but carry a sense of design, intention, and story.
That’s why we love working with Thélios.
What is Thélios?
Thélios is the eyewear arm of LVMH, the group behind some of the most recognised luxury houses in the world, including Celine, Dior, Loewe and Fendi.
But what makes Thélios different is how they approach eyewear.
Rather than outsourcing production, everything is designed and crafted in-house. From the first sketch to the final polish, each frame is treated as part of the fashion house it belongs to, not as an afterthought.
It’s a level of care you can feel the moment you put them on.
Craftsmanship, at another level
Eyewear might look simple, but the process behind it is anything but.
At the Thélios factory in the Dolomites in Italy, every frame passes through dozens of hands. There’s a balance of cutting-edge technology and traditional craftsmanship, with artisans shaping, polishing and assembling each piece with incredible precision.
This is where Lynne and Geoff had the chance to visit, and see it all firsthand.
What stood out most wasn’t just the scale, but the detail. The time spent perfecting a hinge. The way colour is layered into acetate. The care taken to ensure every frame sits just right on the face.
It gives you a completely different appreciation for what you’re wearing.
Why these designers stand out
Each Thélios brand brings its own perspective to eyewear. That’s what makes the collection so interesting to work with in-store.
Celine
Understated, but unmistakable. Clean lines, strong silhouettes, and that quiet confidence Celine does so well. These are the frames people reach for when they want something refined, but not obvious.
Dior
A little more directional. Dior eyewear often plays with proportion, detail and subtle branding in a way that feels considered rather than loud. There’s always something slightly unexpected.
Loewe
Creative, sculptural, and a bit playful. Loewe frames tend to feel like design objects in their own right. Shapes are pushed, materials are explored, and the result is something that feels genuinely different.
Fendi
Confident and expressive. Fendi eyewear leans into bold shapes and strong styling moments, while still feeling wearable. These are pieces that bring a bit of personality to everyday dressing.
What this means for you
When you try on a Thélios frame, you’re not just choosing a pair of glasses. You’re choosing something that’s been designed with the same level of thought as the clothing and accessories from that house.
It shows in how they sit.
How they feel.
How they finish an outfit.
And importantly, how they last.
Seeing it differently
Visiting the factory in Italy gave Lynne and Geoff a deeper understanding of what goes into these frames, but it also reinforced something we already believed.
Good eyewear changes how you see, and how you feel.
And when it’s made this well, you notice the difference.
Visit us in-store to explore the Thélios collection and find the frame that feels right for you. We’ll guide you through the details, the fit, and the lenses, so you leave with something you’ll truly love wearing.
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5 Havelock Road,
Havelock North,
Hawke’s Bay
4130
06 211 7433